Cetak
Consumer Behavior : Buying, Having, and Being
- Pengarang
- Solomon, Michael R.
- Penerbit
- Allyn and Bacon
- Tahun Terbit
- 1992
- Lokasi Simpan
- Perpustakaan Kementerian Pekerjaan Umum
Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
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Informasi lengkap
- Judul
- Consumer Behavior : Buying, Having, and Being
- Penulis
- Solomon, Michael R.
- Penerbit
- Allyn and Bacon
- Tahun Terbit
- 1992
- Lokasi Penerbitan
- Pearson
- ISBN
- 0205131638
- Kode Pustaka
- PUSAT-4558
- Kode Panggil
- 658.834 2 SOL c
- Kode Klasifikasi
- —
- Bahasa
- English
- Lokasi Simpan
- Perpustakaan Kementerian Pekerjaan Umum
- Kolasi
- xx+618 hlm ; 25 cm
- Judul Seri
- —
- Edisi
- 9
- Sumber
- —
- Subyek
- —
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